Verified in North America and abroad, this classic textbook has gained a reputation for excellent accuracy and mathematical rigour. Earlier editions have been praised for providing thorough and precise statements of theorems, using geometric reasoning in applied problems, and for providing a range of applications across the sciences. Penned in
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The goal of every marketer is to create more value for customers. The authors of this new Principles of Marketing, 7th European Edition (PDF) by Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy have aimed to create more value for the reader by building on a classic marketing textbook with
Do you want your learners to get involved with and retain psychology’s key principles, and to work toward becoming better people and better psychology students in the process? Best-selling Exploring Psychology 11e presents creative ways to help make it happen. Exploring Psychology, 11th Edition, (PDF) provides outstanding currency on the