Category: Non Fiction

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

A dynamic foundation to the global study of contemporary logistics. A market-leading textbook, Contemporary Logistics 12th global edition (PDF) explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, supply chain vulnerabilities caused by severe natural disasters, steadily increasing trade, and an

Tortora, Funke, and Case’s Microbiology, An Introduction 13th edition (PDF) eBook brings a 21st-century lens to the #1 best-selling etextbook on the market. Known for its exceptionally clear presentation of complex topics, this trusted textbook provides a careful balance of applications and concepts, pedagogically superior art, and robust animations and

Gain a clear understanding of how financial institutions serve financial markets, why do financial markets exist, and what services those institutions offer with the proven conceptual framework and clear presentation in Madura’s best-selling Financial Markets And Institutions, 11th edition (in PDF). The textbook weaves practical applications and timely examples throughout

This PDF ebook, Biology and Ecology of Pike, sets out to bridge the order scales among pike researchers, communities, populations, management, and fisheries. It emphasizes the progress of pike research during the last 2 decades, during which the order-bridging approach emerged. This framework underpins the text and the message, to convey