Category: Non Fiction

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

Coopman and Lull’s Public Speaking: The Evolving Art 4th edition (PDF), combines time-tested techniques with innovative variations on the well-respected traditions of public speaking instruction to equip you with the skills you need to become a competent, confident, and ethical public speaker. It illustrates the evolution of public speaking as

In The Work of Art: Plein Air Painting and Artistic Identity in Nineteenth-century France (PDF) the expert author Anthea Callen explores the self-portraits, paintings, photographs, prints, portraits of fellow artists, and studio images of 19th-century French landscape painters, including the Impressionists. At the same time, Callen considers the emergence of

This ebook, Financial Markets, SME Financing, and Emerging Economies in PDF (by Palgrave Macmillan Studies in Banking and Financial Institutions) investigates small and medium-sized enterprises (SMEs) access to credit, the earning quality, and the cost of debt in the European Union. It also examines 2 important risk measures in financial

Principles of Animal Physiology, 3rd edition, (PDF), by Chris Moyes and Trish Schulte, is designed to provide third- and second-year, undergraduate university students enrolled in animal physiology courses with an approach that balances its presentation of comparative physiology with mechanistic topics. The ebook delivers the fundamentals of animal physiology while providing