Category: Non Fiction

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

Using his signature, casual writing style and candid presentation, Neil J. Salkind’s best-selling Tests & Measurement for People Who (Think They) Hate Tests & Measurement, 3rd edition, (PDF), guides readers through a summary of categories of tests, the design of tests, the use of tests, and some of the basic

Students gain an integrated and complete treatment of the mechanics of materials — an essential subject in civil, mechanical, and structural engineering. — with the market-leading Mechanics Of Materials 9th edition (PDF) by Hibbeler. This etextbook examines the design and analysis of structural members subjected to tension, torsion, compression, and

The new Making Sense of the Social World 6th edition (PDF) continues to be an unusually student-friendly and accessible introduction to the variety of social research methods, guiding undergraduate college students to understand research in their roles as consumers and novice producers of social science. Known for its casual, concise,

Front-runner of the 2018 Donner Prize for the Best Public Policy Book by Canadian authors, Stumbling Giants, (PDF) by James L. Darroch and Patricia Meredith presents a captivating new vision of the Canadian banking industry in which stakeholders work together to drive the country’s banking system into the twenty-first century.