Category: Non Fiction

Without a doubt, the Harry Potter series has had a commanding effect on the Millennial Generation. Several children grew up immersed in the world of the boy wizard—reading the books, dressing up in costume to attend midnight book release parties, watching the movies, even making and competing in Quidditch tournaments.

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

In the global research community, English has become the key language of scholarly publishing in many fields. Simultaneously, online machine translation systems have become gradually easy to use and access. Is this a researcher’s match made in heaven, or the road to publication perdition? In  Machine Translation and Global Research,

Films achieve their effects with sound as well as images. An ideal textbook for introductory film music courses Hearing the Movies: Music and Sound in Film History (PDF) brings music into the context of sound, and sound into the context of the whole film. The textbook explores film sound in

Modern science is at a tipping point. A new page in the history of knowledge opens with the “information paradigm”, a notion that is gradually supplanting the old mechanistic vision inherited from Galileo and Newton. The author of Information and the World Stage: From Philosophy to Science, the World of