Category: Non Fiction

How Brands Grow: What Marketers Don’t Know (audiobook) was voted AdAge’s Most-Recommended Marketing AudioBook of 2013. This audiobook offers evidence-based solutions to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising actually works, what price promotions really do and the way loyalty programs

Adapted from Henslins best-selling comprehensive textbook, Henslin’s Sociology: A Down-To-Earth Approach Core Concepts 6th edition (PDF) provides in-depth coverage of 10 high-priority topics that are the foundation of many introductory sociology courses. This unique PDF etextbook offers an economical and concise format without sacrificing depth of coverage. Unlike a “brief”

How do many categories of people come to be seen as “different”? What does difference mean at the level of the individual, social institutions, or society? How does being “different” affect people’s lives? What difference does “difference” make? The Meaning of Difference: American Constructions of Race and Ethnicity, Sex and

A sound knowledge of anatomy and physiology is a vital basis for the effective clinical treatment of farm animals and companion animals alike. Introduction to Animal and Veterinary Anatomy and Physiology, 4th Edition, (PDF) continues to offer a comprehensive description of the anatomy and physiology of dogs and cats. The

This is a priceless textbook for any introductory survey course on the policy and science of climate change, for both introductory science and non-science major students. Introduction to Modern Climate Change, 2nd Edition, (PDF) has been comprehensively updated to reflect the latest science from the latest Intergovernmental Panel on Climate