Category: Non Fiction

Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of

Finding and using legal resources effectively is a vital skill for lawyers. This comprehensive, elegant but brief guide, Legal Research in a Nutshell, 13th Edition, (AZW3/PDF) includes research procedures using major online services, free Internet resources, and library materials. Numerous websites are discussed and placed in context for effective and

Cases, Problems, and Materials on Contracts 8th edition (PDF/AZW3) is credited with popularising the problem method of law school instruction. It has been a classroom staple for decades, and it distinguishes itself from other textbooks by the breadth of its coverage and the use of short, carefully constructed problems to

In No B.S. Direct Marketing 3rd edition (ePub), author Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a shortlist of little-known, radically different, profit-proven direct mail strategies for ANY business.

A contemporary etextbook that helps readers thrive in today’s retailing industry –  Retail Management: A Strategic Approach 13th edition (global) is built on the fundamental principle that retailers have to plan for and adapt to a changing, complex environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable