Category: Non Fiction

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Drawing on examples from popular media and journals, expert author Beth Morling inspires a love of her subject in Research Methods in Psychology: Evaluating a World of Information 3rd edition (PDF) by emphasizing its relevance. Yes, college students learn how to design research studies but they also see the value

Red Blood Cell Membranes, Structure, Function, Clinical Implications, (PDF) is dedicated to the red blood cell membrane, its function and structure, and abnormalities in disease states. It provides a well-documented and well-illustrated comprehensive picture of clinical manifestations of red blood cell disorders. NOTE: The product only includes the ebook, Red

Principles of Business Information Systems, 2nd Edition, (PDF) has been completely updated to show the latest developments in business information systems. Cases have been revised, increasing the international content, and exercises and questions have also been revised. This new edition is helpful for students studying any information systems course, helping

Design of Steel Structures to Eurocodes defines the rules for the design of steel and composite building structures according to Eurocodes, including the structure as a whole, as well as the design of separate structural components and connections. It addresses the subsequent topics: the basis of design in the Eurocodes framework;