Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound
The Definitive Guide to Cloud Design and Architecture Best-selling service technology author Thomas Erl has brought together the de facto catalog of design patterns for modern cloud-based architecture and solution design in the ebook Cloud Computing Design Patterns (ePub). More than 2 years in development, this ebook’s more than 100
This ebook Recidivism in the Caribbean: Improving the Reintegration of Jamaican Ex-prisoners (PDF) provides a detailed and practical exploration of criminal recidivism and social reintegration in Jamaica. It uses various methods to seek the authentic voices of inmates, deported migrants, ex-prisoners, and practitioners, drawing on an original study to examine
The publication of this ebook, Hendee’s Radiation Therapy Physics, 4th Edition, (PDF), more than 10 years on from the publication of the 3rd edition, provides a comprehensive and valuable update to the educational offerings in this field. Led by a new team of highly esteemed authors, building on Dr Hendee’s
The Mind’s Machine, 2nd edition (PDF), was written to impart the core concepts of behavioral neuroscience to students in a diverse range of disciplines, including not only psychology and the other life sciences, but philosophy, media studies, art, linguistics, and the like. Through the use of streamlined textbook, novel pedagogical