Category: Non Fiction

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

This ebook, Mechanical Ventilation in the Critically Ill Obese Patient (PDF) is the first to describe a practical evidence-based approach to the management of critically ill obese patients with various medical or postoperative respiratory problems in the intensive care unit. In brief, the ebook aims to identify the best strategy

Highly regarded for its concise clarification of the complexities of World War II, this ebook, World War II: A Short History, 5th edition (PDF) illuminates the course, origins, and long-range effects of the war. It provides a balanced account that analyzes both the Pacific and European theaters of operations and

By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric 6th edition (PDF)  illustrates how persuasive public discourse performs essential social functions and shapes our daily lifes. College students gain a conceptual framework for practising and evaluating persuasive writing and

This ebook, Social-Emotional Prevention Programs for Preschool Children’s Behavior Problems: A Multi-level Efficacy Assessment of Classroom, Risk Group, and Individual Level (PDF) is aimed at exploring the relevance of social-emotional competencies for preventing preschool children’s behavior problems. The content provides an overview of how evidence from fundamental research on social-emotional