Category: Non Fiction

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

This exceptionally concise volume, Psychology: A Concise Introduction 5th edition (PDF) offers a rich survey of the field’s fundamental research and concepts at an unbeatable price — just US$5 net! No other textbook/media resource for the course offers such an attractive combination of authority and affordability. Richard Griggs has updated the

Method and Practice in Biological Anthropology: A Workbook and Laboratory Manual for Introductory Course, 2nd Edition, (ePubPDF) supplements a wide variety of introductory-level laboratory courses in biological anthropology. It easily works with a well-equipped laboratory, or it may be used as a primary source of exercises and/or photos, providing optimum

In No B.S. Direct Marketing 3rd edition (ePub), author Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a shortlist of little-known, radically different, profit-proven direct mail strategies for ANY business.

Computational Immunology: Applications (PDF) emphasizes different mathematical models, statistical tools, techniques, and computational modeling that aids in understanding complex phenomena of the immune system and its biological functions. The ebook also focuses on the latest developments in computational biology in designing drugs, targets, biomarkers for the early detection and prognosis