Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,
Mathematics Applied to Engineering and Management, (PDF) offers the latest research advances in the field of mathematics applications in engineering sciences and offers a reference with a theoretical and sound background, together with case studies. In current years, mathematics has had amazing growth in engineering sciences. It builds the common
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Psychology, 5th Edition (Australian and New Zealand) in PDF enables every introductory psychology student to master concepts through proven pedagogy and meaningful ‘tales from the front’ videos with practicing psychologists. Neuroplasticity content is integrated throughout every chapter. Available as a full-colour textbook, this ebook enables every psychology student to master
Business Law and the Legal Environment (8th Edition) is a business law ebook (in PDF) you’ll actually enjoy reading. Time after time, students and readers like you have commented that this is the most interesting introduction to law they have ever read. BUSINESS LAW AND THE LEGAL ENVIRONMENT, STANDARD EDITION