Category: Non Fiction

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Written by best-selling authors in their field, Operations and Process Management: Principles and Practice for Strategic Impact 5th edition (PDF) inspires a critical and applied mastery of the core principles and process which are fundamental to successfully managing any business operations. Approaching the subject from a managerial perspective, this innovative textbook provides

Now you can truly visualize economics with the most student-friendly economics textbook on the market: Irvin Tucker’s Microeconomics For Today 9th edition (PDF). Written by a national award-winning educator, MICROECONOMICS FOR TODAY 9E clearly presents concepts using a writing style that is engaging and clear, no matter what your current

 Stabilizing principle and practice–an updated survey of the rapidly-moving world of computer and network security Computer Security: Principles and Practice, 4th Edition, (PDF) is perfect for courses in Computer/Network Security. The demand for education in computer security and relevant topics continues to grow at a dramatic rate–and is vital for

Updated and revised to keep pace with changes in the field, the Practical Applications in Sports Nutrition, 5th edition (PDF) provides college students and practitioners with the latest dietary practices and sports nutrition information so they can assist fitness enthusiasts and athletes in achieving their personal performance goals. With statistics