Category: Non Fiction

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

This reader-friendly, accessible edition closely follows a life cycle of the firm approach as it introduces the knowledge, theories, and financial tools an entrepreneur needs to start, build, and ultimately harvest a successful venture. This edition clearly emphasizes on sound financial management practices, showing students how and where to get

Written by the foremost specialists in human intelligence. It not only includes traditional topics, like the nature, measurement, and development of intelligence, but also modern research into intelligence and video games, emotional intelligence, collective intelligence, and leadership intelligence. In a field of study that has been fraught with ideological differences,

Psychology, Global Edition 5e (PDF) is ideal for courses in Introductory Psychology. Throughout Psychology, Fifth Global Edition, the expert and well-known authors J. Noland White and Saundra Ciccarelli employ a learner-centered, assessment-driven approach that maximizes psychology student engagement, and helps all educators keep their students on track. The authors draw

Practice and research of peace education has grown in the current years as shown by a gradually increasing number of publications, programs, events, and funding mechanisms. The often cited point of departure for the peace education community is the belief in education as an important tool for decreasing the use