Category: Non Fiction

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

Data Structures and Abstractions with Java (PDF) is suitable for one- or two-semester courses in data structures (CS-2) in the departments of Computer Science, Business, Computer Engineering, and Management Information Systems. This ebook is also useful for programmers and software engineers interested in learning more about data structures and abstractions.

Network flow theory has been employed across a number of disciplines, including operations research, theoretical computer science, and discrete math, to model not only problems in the transportation of information and goods but also a broad range of applications from image segmentation problems in computer vision to determining when a

Tepperman’s Real-Life Sociology: A Canadian Approach (PDF) incorporates a theoretical approach with relatable and readable examples, providing an interesting and thought-provoking introduction to the key concepts and issues in Canadian sociology today. Keeping pace with our complicated and changing society, this ebook tackles pertinent topics such as cyberbullying, precarious job

The approach of the Beer and Johnston series has been appreciated by hundreds of thousands of university and college students over decades of engineering education. The Statics and Mechanics of Materials 2nd edition PDF etextbook uses this proven methodology in an extensively revised edition, aimed at programs that teach these