Category: Non Fiction

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

The approach used by Hoyle, Schaefer, and Doupnik in the new Advanced Accounting 12th edition (PDF) allows students to think critically about accounting, just as they will do while preparing for the CPA exam and in their future careers. With this etextbook, accounting students gain a well-balanced appreciation of the

Cracking the Nursing Interview (PDF) is designed to help you land your ideal nursing job. The ebook’s unique 2-part organization helps both experienced and first-time nurses through the job application process, job training, the interviewing process, and everything in between! In Part 1 you will learn the outs and ins

The Challenge of BRIC Multinationals, (ePub/PDF) explores a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, especially, in their relationship with home country policies: 1. The theoretical challenge: do we need different or more particular theories of EMNEs to assess the phenomenon of BRIC multinationals? 2.

Now in a new, larger format, this 5th edition of the classic Topical Diagnosis in Neurology: Anatomy, Physiology, Signs, Symptoms 5th edition provides the clear, integrated presentation of anatomy, functions, and disorders of the central nervous system and serves as a quick reference for practitioners and trainees alike. It elucidates