Category: Non Fiction

The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, In Essentials of Marketing Management 2nd edition (PDF), the expert authors Lancaster and Massingham’s

Daft/Samson/Donnet’s Fundamentals of Management, 6th Asia Pacific Edition, (PDF) is a strong foundation text providing a balance of broad, theoretical content with available language for students. This 6th Australian Edition features a new author on the team and includes updates to content based on the latest research. Together with current

Complete but streamlined coverage, with a focus on audience and purpose – Based on the acclaimed Technical Communication by Gurak and Lannon, Strategies for Technical Communication in the Workplace 3rd edition (PDF)prepares individuals for workplace writing through a concise and clear writing style, numerous sample documents, practical applications, useful checklists, and

Technology Entrepreneurship: Taking Innovation to the Marketplace, 3rd Edition, (PDF) offers a practical toolkit for potential entrepreneurs with technology backgrounds that will assist them to navigate complex issues such as raising capital, product development, IP protection, and more. The ebook’s structure follows the entrepreneurial process in a step-by-step way, outlining

With IoT: Building Arduino-Based Projects (ePub), explore and learn about the Internet of Things to develop interactive Arduino-based Internet projects About This Book Learn best practices to secure your data from device to the cloud Build Internet-based Arduino devices to make your home feel more secure Learn to protect cyber-physical