Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as
Comprehensive, thorough, and easy to read, Neukrug and Fawcett‘s Essentials Of Testing And Assessment: A Practical Guide For Counselors, Social Workers, And Psychologists, Enhanced, 3rd Edition, (PDF), introduces graduate and undergraduate students to the concepts and applications of assessment and testing. Samples of real tests, case vignettes, and additional activities
Perfect for use with any Earth Science book, this versatile collection of introductory-level laboratory experiences titled Applications and Investigations in Earth Science, 8th edition (PDF) examines the basic concepts and principles of the Earth sciences. Widely praised for its concise coverage and dynamic illustrations by the famous Dennis Tasa, this
The most favorite name in law school outlines, Emanuel Law Outlines, 13th Edition, (PDF) were developed while Steve Emanuel was a student at Harvard Law and were the first to approach every course from the perspective of the student. Precious for use throughout your course and again at exam time,
Read it See it Master it! – Ken Saladin describess human anatomy in an appealing yet efficient way. He puts a premium on the words and uses student–related analogies to motivate the reader. See it – Saladin’s collection of illustrations and photos are carefully selected to support the textbook discussion.