Category: Non Fiction

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

David Myers’ bestselling Psychology 12th edition (PDF/ePub) has reached a wider audience of college students and instructors with each new edition. David Myers and his excellent team of authors lead the field in being attuned to psychology’s research and the needs of the instructors and psychology students in the course

Now you can achieve with a sound conceptual understanding of the role that management science plays in the decision-making process while mastering the newest advantages of Microsoft Office Excel 2016. The trusted market leader for over two decades, Fry/Sweeney/Williams/Anderson/Camm/Cochran/Ohlmann’s An Introduction To Management Science: Quantitative Approaches To Decision Making, 15th

Engineering Economy 8th edition (PDF) by Leland Blank and Anthony Tarquin, presents a crisp, bold new design using color, highlighting and icons to focus on important concepts, equations, terms, and decision guidelines. There are new features, new topics (such as staged decision making and ethics), and new online tools; yet

Western Civilizations, Their History and Their Culture-Volume 1, 4th Brief Edition, (PDF)―written by two prominent teachers―is the most pedagogically revolutionary text for the survey course. A meticulously crafted textbook and media program empower students to master key content, involve in historical analysis, and think critically, and the Brief 4th Edition