Category: Non Fiction

How Brands Grow: What Marketers Don’t Know (audiobook) was voted AdAge’s Most-Recommended Marketing AudioBook of 2013. This audiobook offers evidence-based solutions to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising actually works, what price promotions really do and the way loyalty programs

A long-standing, popular, comprehensive textbook encompassing all the mathematics required on upper-level engineering mathematics undergraduate courses. Its exceptional approach takes you through all the mathematics you need in a step-by-step fashion with a number of examples and exercises. Advanced Engineering Mathematics, 6th Edition, (PDF) demands that you get involved with

Twort’s Water Supply, 7th Edition, (PDF) has been expanded to provide the latest tools and techniques to meet engineering challenges over diminishing natural resources. About 1.1 billion people in rural and peri-urban communities of developing countries do not have access to safe drinking water. The death from diarrhea-related diseases amounts

This International Business in a VUCA World: The Changing Role of States and Firms 14th volume (PDF) in the PIBR series is dedicated to Professor Peter Buckley, OBE, whose creative contributions to IB theory and practice over many decades are unmatched. His scientific oeuvre has continued to grow, both in

Chronic Kidney Disease, Dialysis, and Transplantation 4th edition (PDF)—a companion to Brenner and Rector’s The Kidney—covers all clinical management issues relevant to chronic kidney disease. Dr. Jonathan Himmelfarb and his team lead a team of expert contributors to present you with the latest advances in vitamin D deficiency, diabetes management,