Category: Non Fiction

Moorman and Aaker’s Strategic Market Management, 11th Edition, (PDF) helps managers recognize, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The ebook provides decision-makers with concepts, methods, and procedures by which they can enhance the quality of their strategic decision-making. The revised 11th Edition provides management students in strategic

Neuroepidemiology is the epidemiologic study of neurological conditions. This fine textbook Neuroepidemiology: From Principles to Practice (PDF) provides an accessible and comprehensive overview of research methods for conducting epidemiologic and clinical research on these conditions. It is aimed at epidemiologists, neurologists, and public health professionals, as well as students of

Highly regarded for its concise clarification of the complexities of World War II, this ebook, World War II: A Short History, 5th edition (PDF) illuminates the course, origins, and long-range effects of the war. It provides a balanced account that analyzes both the Pacific and European theaters of operations and

Geologic Fracture Mechanics (PDF) delivers a consistent treatment of all common geologic structural discontinuities. It searches the formation, growth, and interpretation of fractures and deformation bands, from the theoretical, field, and lab-based perspectives, linking the gap between a general textbook treatment and the more progressive research literature. It enables the

Public Relations: The Profession and the Practice, 4th edition, (PDF) has coverage of global markets, multiculturalism, new technologies, and the latest news about public relations in action make this dynamic textbook the cutting-edge choice for public relations courses. In a jargon-free and a personal style, this ebook explains and presents