Category: Non Fiction

Crash Course – your effective every day study companion PLUS the perfect antidote for exam stress! Save time and be assured you have all the information you need in one place to excel on your course and achieve exam success. A winning formula now for over 15 years, each volume

Marketing: An Introduction 13th edition (in PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that includes good real-world examples and information that help bring marketing to life, the textbook gives readers everything they

The printing press, the pencil, the flush toilet, the battery–these are all nice concepts. However, where do they come from? What sort of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technology that pushes forward our lives, our society, our culture? Author Steven

Fundamental Statistics For The Behavioral Sciences 8th edition focuses on providing the context of statistics in behavioral research, while emphasizing the importance of looking at data before jumping into a test. This practical approach provides readers and students with an understanding of the logic behind the statistics, so they understand

Vital knowledge of International Financial Reporting Standards for all students of global accounting This significant work offers the tools global accounting students need to understand international financial reporting standards (IFRS) and how they are implemented in practice. This textbook stresses fair value, proper accounting for financial instruments, and new developments