Category: Non Fiction

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

There are ebooks on statistical methods and books on statistical theory. This is neither. Statistics: Concepts and Controversies 10e is an ebook on statistical ideas and reasoning and their relevance to public policy and the human sciences, from medicine to sociology. We have included many elementary numerical and graphical techniques

The Case Study Research and Applications: Design and Methods 6th Edition (PDF) of author Robert K. Yin′s is a bestseller that provides a complete portal to the world of case study research. Offering a clear and comprehensive coverage of the design and use of the case study method in addition

Discover Sociology 3rd edition (PDF) explores sociology as a discipline of curious minds, with the conceptual, theoretical, and empirical tools needed to analyze, understand, and possibly even change the world. Organized around the four main themes of The Sociological Imagination, Power and Inequality, Technological Transformations of Society, and Globalization, each

This Research Methods and Statistics in Psychology 6th edition (PDF) has been fully updated and revised, providing college students with the most comprehensive and readable survey of statistical concepts, research methods and procedures in psychology today. Assuming no prior knowledge, this bestselling textbook takes you through every stage of your