Category: Non Fiction

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, 4th Edition, (PDF)

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some

Aircraft Financing and Leasing: Tools for Success in Aircraft Acquisition and Management (PDF) provides industry professionals, researchers, and students with a thorough overview of the skills necessary for navigating this dynamic field. The ebook details the industry’s foundational concepts, including airline credit analysis, insurance, aviation law and regulation, transaction cost

Managing & Using Information Systems: A Strategic Approach, 7th Edition, (PDF) provides a solid knowledge base of fundamental concepts to help readers become informed, competent participants in Information Systems (IS) decisions. Written for general business managers and MBA students alike, the ebook explains the fundamental principles and practices required to

Mountains have long held an appeal for people around the world. This ebook Mountain Tourism: Experiences, Communities, Environments and Sustainable Futures (PDF) focusses on the diversity of interaction, perspectives, and role of tourism within these areas. Providing a vital update to the current literature, it considers the interdisciplinary context of