Category: Non Fiction

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Help nursing students prepare for the NCLEX® and their transition to practice! Organized around the issues in today’s constantly changing healthcare environment Leading and Managing in Nursing, 7th Edition, (PDF) offers an innovative approach to leading and managing by merging research, theory, and practical application. This cutting-edge textbook includes coverage

Created in collaboration with the Association for the Study of Medical Education (ASME), this completely updated and revised new edition of Understanding Medical Education, 3rd Edition, (PDF) synthesizes the latest knowledge, evidence, and best practice across the continuum of medical education. Authored and edited by an international team, this updated edition

Built on the keystones of rhetoric, Everyone’s an Author, 2nd edition, (PDF) provides a strong base for authoring in the digital age: in college essays, but also on Twitter; in print, but also online; with words, but also with video, sound and images. It shows students that the rhetorical skills

An Introduction to Cognitive Psychology: Processes and Disorders 3rd edition (PDF) is a comprehensive introductory etextbook for undergraduate students. The 3rd edition of this well-established etextbook has been completely updated and revised to cover all the key areas of cognition, including perception, memory, attention, thinking and language. Uniquely, alongside chapters on