Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing
In the newly revised Bone and Joint Infections: From Microbiology to Diagnostics and Treatment, 2nd Edition, (PDF) accomplished researcher and author Werner Zimmerli delivers a comprehensive overview of the latest developments in the subject of bone and joint infection. Including much of the new information appearing over the last five
An accessible and comprehensive fourth edition of the popular textbook on personality, individual differences and intelligence that provides the latest research and a wealth of pedagogical features. Personality, Individual Differences and Intelligence, 4th Edition, (PDF) continues to propose a comprehensive, accessible and comprehensively up-to-date introduction to this captivating field. A
Psycho-Oncology 2nd edition (PDF) is a comprehensive handbook that provides best practice models for the management of psychological, cognitive, and social outcomes of adults living with cancer and their families. Chapters cover a wide range of topics including screening tools and interventions, psychiatric emergencies and disorders, physical symptom management, communication
With its modern chapter organization and new “Focus on Genomics” boxes, iGenetics: A Molecular Approach (PDF) reflects the increasing molecular emphasis in today’s experimental study of genes while helping college students develop an appreciation for classic experiments and problem-solving skills. Although molecular topics are presented first, instructors can assign the