Category: Non Fiction

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Statistics is the science that focuses on drawing conclusions from data, by analyzing and modeling the data using probabilistic models. In An Introduction to Mathematical Statistics (PDF) the author describes key concepts from statistics and give a mathematical basis for important statistical methods. Much attention is paid to the sound

Introduce your students to the important new features that the latest version of Microsoft Office has to offer with the focused approach found in Cable/Freund/Monk/Starks/Sebok/Vermaat’s MICROSOFT Office 365 & OFFICE 2019 INTRODUCTORY (PDF). Part of the acclaimed Shelly Cashman Series, this edition continues the series’ strong history of innovation with

Fully revised, Guide to Health Informatics, 3rd Edition, (PDF) remains essential reading for all clinical health professionals, health science undergraduates, and health service managers who need to understand and appreciate the role of informatics and its related technologies for optimal practice and service delivery. This essential textbook offers a readable

Horngren’s Cost Accounting: A Managerial Emphasis, 7th Canadian Edition, (PDF), leads the market because of its strong focus on decision making, extensive real-world examples provided in a flexible, modular format, and is supported by a large range and quantity of assignment material. This textbook emphasizes on how cost accounting helps