Category: Non Fiction

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Hoggett’s Financial Accounting 9th Edition (PDF) continues the strong reputation established by this leading Australian textbook as the most comprehensive ebook for university students studying introductory accounting in postgraduate or undergraduate programs. The full-colour design and improved pedagogy provides college students with a reader-friendly textbook to enhance their understanding of

The Economics of Money, Banking, and Financial Markets, 7th Canadian Edition, (PDF) offers an analytical framework that uses fundamental economic principles to organize a university student’s thinking about the structure of financial markets, the financial institution management, foreign exchange markets, and the role of monetary policy in the economy. KEY TOPICS:

This is the Steel Design 5th Edition, Instructor Solutions Manual (ISM) in original PDF form by William T. Segui. The eBook is not included in this sale but sold here separately. See related products below. About the eBook STEEL DESIGN, 5e, covers the fundamentals of structural steel design with an

This popular textbook arms you with a toolkit of institutional design concepts—command, agenda control, voting rules, veto, and delegation—that help you identify how the American political system was designed and why it works the way it does. The authors construct your critical thinking through a simple yet powerful idea: politics