Category: Non Fiction

A practical introduction to FPGA prototyping and SoC design This is the successor edition of the popular FPGA Prototyping by Verilog Examples textbook. It trails the same “learning-by-doing” approach to teach the basics and practices of HDL synthesis and FPGA prototyping. The new 2nd edition uses a rational series of

Integrated Advertising, Promotion, and Marketing Communications 8th global edition speaks to an evolved definition of integrated marketing and teaches you how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps you understand how communications are produced and transmitted. This textbook covers

Ratten’s Sport Entrepreneurship and Public Policy: Building a New Approach to Policy-making for Sport, (PDF), redefines the traditional general approach to sport policy by taking up an entrepreneurial perspective. The respective chapters, all written by reputed experts, associate a fragmented collection of treatises on entrepreneurship, public policy, and sports entrepreneurship

Providing a wealth of perceptions on African modern and Modernist art from the mid-nineteenth century to the present, A Companion to Modern African Art, (PDF) features essays by African, North American, and European authors who evaluate the work of individual artists together with exploring broader themes like discoveries of new

Trump, Twitter, and the American Democracy (PDF) takes a social science approach to address two linked questions: (1) what does Donald Trump say on Twitter? and (2) why? After entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While