Category: Non Fiction

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Human Genome Informatics: Translating Genes into Health, (PDF) explores the most commonly used electronic tools for interpreting genomic information into clinically meaningful formats. By evaluating and comparing interpretation methods of whole-genome data, the ebook discusses the possibilities of their application in translational and genomic medicine. Topics such as translation algorithms,

McMurry/Fay/Robinson’s Chemistry 7th Edition, (PDF) aims to help college students understand the connections between topics in general chemistry and why they matter. The latest 7th Edition provides a streamlined and concise narrative that blends the visual and quantitative aspects of chemistry, demonstrates the connections between topics, and illustrates the application

Machine Design Analysis with MATLAB (PDF) is a highly practical guide to the fundamental principles of machine design which covers the static and dynamic behavior of engineering components and structures. MATLAB has transformed the way calculations are made for engineering problems by computationally generating analytical calculations, as well as providing

Concepts of Computer Programming Languages 11th global edition (PDF) introduces university students to the fundamental concepts of computer programming languages and provides them with the tools necessary to evaluate contemporary and future languages. An in-depth discussion of programming language structures, such as syntax and lexical and syntactic analysis, also prepares