Category: Non Fiction

The ebook, The Psychology of Micro-Targeted Election Campaigns, PDF, examines the psychology behind micro-targeted tactics used in election campaigning and the arrival of increasingly refined dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modeling are used to enhance the effectiveness of persuasion and mobilization efforts in campaigns,

Business Ethics: Ethical Decision Making and Cases, 10th Edition, (PDF) comprehensively covers the complex environment in which managers face ethical decision making. Using a proven managerial framework, this applied, accessible textbook addresses the overall concepts, processes, and best practices associated with successful business ethics programs — assisting readers to see

This step-by-step, highly visual textbook provides a comprehensive introduction to managing and maintaining computer hardware and software. Written by best-selling educator and author Jean Andrews, A+ Guide To Hardware, 9th Edition, (PDF) closely integrates the CompTIA A+ Exam objectives to prepare students for the 220-901 certification exams. The new 9th

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Our species is misnamed. Though sapiens define human beings as “wise” what humans do particularly well is to prospect the future. We are Homo Prospectus. In this ebook, Martin E. P. Seligman, Peter Railton, Roy F. Baumeister, and Chandra Sripada argue it is anticipating and analysing future possibilities for the