Category: Non Fiction

To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in

The normal bearing guide for multicultural counseling courses now improved with research-based, topical, and pedagogical refinements Counseling the Culturally Diverse: Theory and Practice, 7th Edition, (ePub/PDF) is the new update to the seminal work on multicultural counseling. From writer Derald Wing Sue – one of the most quoted multicultural scholars

Learn the basics of materials design with this all-inclusive approach to the basics in the field The study of materials science is an important part of curricula at universities worldwide. This textbook is constructed to serve college students at a fundamental level, positioning materials design as a mandatory aspect of

Biology: How Life Works, 3rd Edition, (PDF), has been a revolutionary force for both college students and instructors in the major’s biology course. It was the first truly complete set of integrated tools for introductory biology, seamlessly incorporating powerful media, text, and assessment to create the best pedagogical experience for

The PDF eBook Advanced Accounting 13th edition (Global) is an in-depth guide to accounting that reflects the most up-to-date business developments. This comprehensive etextbook teaches you practical financial reporting problems while reflecting recent business developments and changes in the accounting standards. The latest verison, 13th Edition (global) gives you a