Category: Non Fiction

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

Everything any college student needs to know about medical genetics is here in the Emery’s Elements of Medical Genetics 15th edition of this award-winning etextbook. Thoroughly revised and updated throughout to map a fast-moving area, the latest 15th edition continues Emery’s enviable reputation for successfully balancing up-to-dateness in a rapidly

Managerial accounting taught through real-world business application Braun/Tietz’s bestseller, Managerial Accounting, 5th Edition (PDF) helps accounting students see how managerial accounting notions are used in business to make decisions. By providing actual accounting decisions made in companies like Macy and Target’s, the textbook’s concise coverage of the core concepts better

Since the introduction and proliferation of the Internet, problems involved with maintaining cybersecurity has grown exponentially, and have evolved into many forms of exploitation. Yet, Cybersecurity has had far too little study and research. Virtually all of the research that has taken place in cybersecurity over many years, has been done

An accessible and carefully structured introduction to Particle Physics – 4th edition, including important coverage of the Higgs Boson and recent progress in neutrino physics. Includes information on recent key discoveries including: An account of the discovery of byond the simple quark model; exotic hadrons, expanded treatments of neutrino physics and