Kerin/Hartley’s Marketing: The Core, 7th Edition, (PDF) continues to meet the requirements of a wide spectrum of faculty—from professors looking for a solid textbook with key supplements, to those looking for a top-notch integrated digital solution. Marketing: The Core emphasizes on decision making through extended examples, cases, and videos engaging
Developed to support interactive teaching and computer-assisted self-learning, Electrical Energy Conversion and Transport, 2nd Edition, (PDF) is thoroughly updated to address the latest environmental effects of electric power generation and transmission, which have become more significant together with the deregulation of the industry. New content examines different power generation methods,
This edited volume examines Campylobacter species, which are some of the most important foodborne pathogens. Especially, contaminated poultry meat can cause human gastroenteritis in both developing and developed countries. Fighting Campylobacter Infections, (PDF) discloses how these infections can also increase the risk of generalized paralytic diseases like Miller-Fisher syndrome, Guillain-Barré syndrome, and
By integrating knowledge from pharmacology, molecular medicine, microbiology, and engineering, researchers from Europe, Asia, and the U.S. cover a broad spectrum of existing and potential antimicrobial medications and treatments. Novel Antimicrobial Agents and Strategies, (PDF) is an inclusive survey ranging from small-molecule antibiotics to antimicrobial peptides and their engineered mimetics,
Excerpted chapters from White Contemporary Moral Problems 4th Edition, (PDF) made available to offer readers with a concise anthology for the study of the ethics of war, torture, terrorism, and assassination. Supported with problem cases, an enlightening introductory essay, and study questions, this text will involve students in one of