Category: Non Fiction

Trump, Twitter, and the American Democracy (PDF) takes a social science approach to address two linked questions: (1) what does Donald Trump say on Twitter? and (2) why? After entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While

Rice and Wilson’s Gateways to Understanding Music(PDF) explores music in all the categories that constitute contemporary musical experience: European classical music, jazz, popular music, and world music. Covering the oldest forms of human music-making to the newest, the chronological narrative considers music from a global rather than a Eurocentric perspective.

Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today. Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its

International Management: Culture, Strategy, and Behavior 10th edition (PDF) reflect new and emerging developments influencing international managers. With integrated real-world examples, practical applications and research, college students understand how to adapt, adjust, and navigate the changing and dynamic global business landscape and respond to world wide challenges-making it a market-leader.

Ignite your excitement about behavioral neuroscience with Brain and Behavior: An Introduction to Behavioral Neuroscience, 5th Edition (PDF) by best-selling author Bob Garrett and new co-author Gerald Hough. Hough and Garrett make the field accessible by inviting students to explore key scientific discoveries and theories using detailed illustrations and immersive