Category: Non Fiction

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around

EMPOWERMENT SERIES: GENERALIST PRACTICE WITH ORGANIZATIONS AND COMMUNITIES, 7th Edition, (PDF) is designed to help college students better understand the dynamics of macro practice, and develop the competencies and practice behaviors required by the Council on Social Work Education’s (CSWE) latest Educational Policy and Accreditation Standards (EPAS). Authors Grafton Hull

School Social Work: National Perspectives on Practice in Schools (PDF) aims to provide a contemporary understanding of school social work practice given the changing educational context. While unique in that the content aligns with the newly developed national practice model developed by SSWAA, the textbook includes several other useful features.

Technological developments in current years have been tremendous. This evolution is noticeable in companies through computerized procedures, technological equipment, and management practices related to technologies. One of the management practices that is noticeable is related to business intelligence and analytics (BI&A). Concepts like data warehousing, data mining, key performance indicators

Introduce your students to strategic management with the market-leading textbook, Strategic Management: Concepts and Cases: Competitiveness and Globalization 12th edition (PDF) that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson’s latest 12th edition provides a