Horngren’s Cost Accounting 16th edition (PDF) defines the cost accounting market and continues to innovate today by consistently integrating the most current theory and practice into the textbook. This acclaimed, market-leading ebook emphasizes the basic theme of “different costs for different purposes,” and reaches beyond cost accounting procedures to consider
Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research
Updated fully, this accessible and comprehensive textbook, Cognitive Neuroscience 4th edition (ePub/PDF) highlights the most important conceptual, theoretical and methodological issues in cognitive neuroscience. Written by 2 experienced teachers, the consistent narrative ensures that college students link concepts across chapters, and the careful selection of topics enables them to grasp the big
Modeling the Psychopathological Dimensions of Schizophrenia: From Molecules to Behavior (PDF) is the first ebook to offer a comprehensive review of the new clinical, theoretical, and basic research framework that considers psychotic illness as a group of dimensional representations of psychopathology rather than as traditional distinct categorical diagnoses. Psychotic illness,
The Moon exerted a potent influence on ancient intellectual history, as a playground for the scientific imagination. The Moon in the Greek and Roman Imagination, (PDF) studies the history of the Moon in the Greco-Roman imaginary from Homer to Lucian, with an exclusive focus on those accounts of the Moon,