Category: Non Fiction

Drawing from the classic background theories like corporate sustainability, business ethics, and corporate social responsibility, these concepts are employed for the most up-to-date practices. Laasch and Conaway’s Responsible Business: The Textbook for Management Learning, Competence and Innovation (PDF) covers an international perspective, featuring cases from countries worldwide, has a solid

With its concise and clear and presentation, the best selling Behavioral Genetics, 7th edition introduces students to the field’s underlying principles, ongoing controversies, defining experiments, and most recent discoveries. The PDF etextbook provides students with an understanding of heredity, it’s DNA basis, the methods used to discover genetic influence on

Needles/Powers’ Principles Of Financial Accounting, 12th Edition, (PDF) is continuously developing to meet the needs of today’s college student. This latest 12th edition‘s new structure is grounded on research about the best way to present content to students and to reflect the way instructors have told us they teach! The

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Essentials of Economics 5th Edition (PDF) by Hubbard and O’Brien makes economics relevant by demonstrating how real businesses use economics to make decisions every day. And with an ever-changing U.S. and world economy, the revised 5th Edition has been updated with the latest developments using new and latest real-world business