Market Assessment with OR Applications, (PDF) presents an understanding of the concept of marketing and its part in business and public organization including the requirement for scientific marketing analysis. It includes a number of mathematical models applied for better decision making, promotional decisions in the presence of competition, and sales
Authoritative and current information on Human Resource Management, 13th edition, (PDF) that ALL managers can use. This best-selling Dessler’s Human Resource Management 13e textbook is designed to provide authoritative and accurate information on HR-related responsibilities and personnel management by focusing on practical concepts, applications, and techniques that ALL managers can
This comprehensive and practical handbook provides step-by-step instruction, guiding entrepreneurs of innovative technology startups all the way from idea to profitability. With its easy-to-follow format targeted at both experienced and also novice entrepreneurs, Szycher’s Practical Handbook of Entrepreneurship and Innovation (PDF) covers all legal, technical, financial and governmental hurdles facing startups.
Following the accustomed, easy-to-use at a Glance format, Haematology at a Glance, 4th Edition, (PDF) is an accessible and broad introduction to the study of blood. Fully updated and revised to reflect advances in the field and in clinical practice, this new edition includes essential knowledge, from fundamental hematological physiology
Exploring Sociology: A Canadian Perspective (4th edition) TestBank is a “students first” resource written with millennial students in mind, and with their help. About the eBook Bruce Ravelli and Michelle Webber, the authors of Exploring Sociology 4e, believe that theory provides the foundation for sociology and that students need to explore both classical