Category: Non Fiction

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

The primary goal of Essentials of Business Statistics 5th edition (PDF) is to illustrate an accurate view of business statistics in a way that college students can easily understand. This is achieved in the following ways: Connect Business Statistics homework management Clarified and streamlined coverage of numerical and graphical methods

Spectroscopy of Lanthanide Doped Oxide Materials, (PDF) offers a comprehensive overview of the most crucial characterization techniques of these materials, together with their key applications. The ebook describes the application of optical spectroscopy of lanthanides doped inorganic phosphor hosts and presents information about their structure and morphology, the energy of

Market-defining since it was introduced International Business: Competing in the Global Marketplace, 12th edition (in PDF) by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard and is the proven choice for International Business. With the latest new and updated 12th edition, authors

Magrab‘s Advanced Engineering Mathematics with Mathematica®, (PDF) provides advanced analytical solution methods that are used to solve boundary-value problems in engineering and combines these methods with Mathematica procedures. It stresses the Sturm–Liouville system and the generation and application of orthogonal functions, which are used by the separation of variables method