Category: Non Fiction

The only textbook to strike a balance between practical applications and solid financial theory, Brigham/Ehrhardt’s Financial Management: Theory And Practice 15th edition (PDF) gives you a thorough understanding of the essential concepts you need to develop and implement effective financial strategies. The ebook begins with a presentation of corporate finance

Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective 11th edition (PDF) draws from the authors’ extensive research in advertising, communications, marketing, consumer behavior, sales promotion, and other fields to give college students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to

Understanding how cultural diversity links to international order is a pressing contemporary challenge. Building on ideas first advanced in Reus-Smit’s On Cultural Diversity (2018), Culture and Order in World Politics (PDF) advances a new framework for understanding the connection between culture and order in world politics. Through a ground-breaking interdisciplinary

This comprehensive review of vascular disease, Vertebrobasilar Ischemia and Hemorrhage: Clinical Findings, Diagnosis and Management of Posterior Circulation Disease, 2nd edition, (PDF) in the vertebrobasilar circulation is based on Dr Louis R. Caplan’s extensive experience and observation of patients from the New England Medical Center posterior circulation stroke registry. It

Through his teaching, his etextbook, and his online blog, award-winning teacher Michael D. Johnson sparks interest in human biology by connecting basic biology to real-world issues that are relevant to your real life. Using extensive online support and a storytelling approach, Human Biology: Concepts and Current Issues, 8th Edition (global)