Category: Non Fiction

More than ever, successful argumentation is a vital part of academic success–and has an abundance of real-world applications. But learners don’t benefit when they are bogged down with technical abstraction and jargon. Through Practical Argument, 4th Edition, (PDF), bestselling authors Stephen Mandell and Laurie Kirszner make argumentative writing accessible with

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Frank White’s Fluid Mechanics 8th edition (PDF) offers college students a clear and comprehensive presentation of the material that demonstrates the progression from physical concepts to engineering applications and helps engineering and non-engineering students quickly see the practical importance of fluid mechanics fundamentals. The wide variety of topics gives teachers

Variational Methods for Engineers with Matlab (PDF) is issued from 30 years’ experience on the presentation of variational methods to successive generations of researchers and students in Engineering. It gives a comprehensive, instructional, and engineer-oriented presentation of the foundations of variational methods and of their application in numerical problems of Engineering.

Fully integrating the DSM-5, Barlow, Durand, and Hofmann Essentials of Abnormal Psychology 8th edition (PDF) describe abnormal psychology through their standard-setting integrative approach — the most scientifically, modern valid method for studying the subject. Through this approach, psychology students learn that psychological disorders are rarely caused by just a single