Category: Non Fiction

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Global machining competitiveness has evolved to the level that requires a holistic approach to management and technology implementation. Leadership & Management of Machining: How to integrate technology, robust processes, and people to win is all about data, connectivity, and digitization provide opportunities for significant improvements in simulation, modeling, productivity, programming,

In Practical Autodesk AutoCAD 2021 and AutoCAD LT 2021, you will learn 2D drawing and 3D modeling from basics using AutoCAD 2021 and its more affordable LT version to become a CAD professional. Key Features Learn to use drawing management tools for working professionally on large projects Discover the AutoCAD

This remarkable new etextbook “Social Psychology: The Science of Everyday Life” (PDF) offers a fresh approach to the study of social psychology, integrating research, theory, and applications into a coherent, contemporary portrait of the field that no other available textbook can match. Drawing on over fifty years of combined teaching

Ideal for orthopaedic fellows, residents, and practicing surgeons alike, Operative Techniques: Knee Surgery, 2nd Edition, (PDF) provides all the step-by-step supervision you need to perform the newest techniques in knee surgery. As part of the highly visual Operative Techniques 2e series, it claims a clean layout and brief bulleted descriptions