Category: Non Fiction

Emphasize the practical skills and important developments in business The recent events in global and domestic economies are presenting unparalleled challenges, excitement, and disappointments for businesses — and want for change in the introduction to business courses and textbooks. Ebert & Griffin’s Business Essentials, 12th Edition, (PDF) captures the widespread significance

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Get valuable hands-on experience with Swift, the open-source programming language developed by Apple. With “Learning Swift: Building Apps for macOS, iOS, and Beyond 3rd edition” PDF, a practical and useful guide, skilled programmers with little or no knowledge of Apple development will learn how to code with the latest version

In this newly revised 5th Edition of Chemical and Engineering Thermodynamics (PDF), Sandler presents a modern, applied approach to chemical thermodynamics and provides sufficient detail to develop a solid understanding of the key principles in the field. The ebook confronts current information on safety and environmental issues and how chemical engineering principles apply

The Economics of Money, Banking, and Financial Markets, 7th Canadian Edition, (PDF) offers an analytical framework that uses fundamental economic principles to organize a university student’s thinking about the structure of financial markets, the financial institution management, foreign exchange markets, and the role of monetary policy in the economy. KEY TOPICS: