Category: Non Fiction

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

Robert L. Norton’s Design Of Machinery 5th Edition, (PDF) continues the custom of this best-selling ebook through its balanced coverage of design and analysis and exceptional use of realistic engineering examples. Through its clear exposition of complex topics, reader-friendly style of writing, and emphasis on synthesis and design, the text

Moorman and Aaker’s Strategic Market Management, 11th Edition, (PDF) helps managers recognize, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The ebook provides decision-makers with concepts, methods, and procedures by which they can enhance the quality of their strategic decision-making. The revised 11th Edition provides management students in strategic

Written by four leading teachers and scholars, Introduction to Sociology, 11th Edition, (PDF) offers an authoritative introduction to fundamental concepts, major theories, and present research in a modernized, easy-to-navigate format. A uniform four-part chapter structure makes the reading manageable without letting go of coverage. At the end of each and

An invaluable resource for over forty years, Personality, 14th edition, (PDF) examines the fundamental concepts and theories of personality psychology while exploring new methodologies, contemporary research, and the latest technological advancements. Through a well-rounded blend of case studies, theory, and the latest research, this textbook identifies the structures and processes