Marshall/Johnston’s Marketing Management, 2nd Edition, (PDF) has taken great effort to represent marketing management the way it is practiced in successful organizations today. Given the intense changes in the field of marketing, it is a sure bet that the job of leading marketing manager’s contributions to the organization and its
The leading applications-oriented approach to engineering fluid mechanics is now in full color, with new problems, integrated software, and extensive new coverage. Now in full color with an engaging new design, Applied Fluid Mechanics 7th Edition (PDF), is the fully updated edition of the most popular applications-oriented approach to engineering
Systems Biology, Volume 6, (PDF) features comprehensive coverage of several aspects of systems biology, resulting in an excellent overview of the computational and experimental approaches presently in use to study biological systems. Each chapter represents a valuable introduction to one specific branch of systems biology, while also including the current
This ebook, Scientific Pollyannaism: From Inquisition to Positive Psychology (PDF) argues that the story of the orphan girl Pollyanna (namely, her strategy of playing the “glad games” to manage abuse, loss, and social prejudice) serves as a framework for scrutinizing historical forms of Western scientific Pollyannaism. The author explores Pollyannaism
Perfect for both practicing therapists and medical students in respiratory therapy and associated professions, this well-organized textbook, Respiratory Care Anatomy and Physiology: Foundations for Clinical Practice 3rd edition (ePub) offers the most clinically relevant and up-to-date information on respiratory applied anatomy and physiology. Content spans the areas of basic anatomy