Category: Non Fiction

The gold benchmark for today’s marketing management college student. Stay on the leading-edge with the gold standard textbook that shows the latest in marketing theory and practice. The world of marketing is changing daily –and in order for students to have a competitive edge, they need an ebook that reflects

Plasmids are integral to biological research as models for innumerable mechanisms of living cells, as tools for creating the most diverse therapies, and as crucial helpers for understanding the dissemination of microbial populations. The role of plasmids in antibiotic resistance and virulence, together with the generalization of “omics” disciplines, has

The Rafael J. Engel and Russell K. Schutt’s The Practice of Research in Social Work 4th edition (PDF/MOBI) introduces an integrated set of techniques for evaluating research and practice problems as well as conducting studies. Evidence-based practice comes alive through illustrations of actual social work research. Updated with new examples,

In the digital age, consumers have transformed from passive receivers of marketing messages to active suppliers of information about products via various digital media, generating a need for businesses to effectively manage a more creative and diverse range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business, (PDF) is

It is not uncommon for practicing physicians to have more than a dozen separate insurance policies to protect their medical practice and personal assets. Yet, most doctors understand very little about their policies. Risk Management, Liability Insurance, and Asset Protection Strategies for Doctors and Advisors: Best Practices from Leading Consultants