Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing, reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016, 18th Edition, (PDF) offers detailed coverage of
With unmatched learning support and easy-to-follow approach, Jarvis’s Physical Examination and Health Assessment, 8th Edition (ePub/PDF) is the most authoritative, complete, and easily implemented solution for health assessment in nursing. This tightly integrated learning package continues to center on Carolyn Jarvis’s trademark logical, clear, and holistic approach to physical examination
Proper cost accounting and financial management are essential elements of any successful construction job and therefore make up essential skills for construction project engineers and project managers. Many textbooks on the market focus on the theoretical principles of accounting and finance required for head office staff like the chief financial
This first edition casebook considers immigration law and policy from a public interest perspective with a special focus on issues of social justice. Along with statutory material and cases, Immigration Law and Social Justice (PDF/ePub) also uses a wide variety of materials from appellate cases, article excerpts, client examples, and
This classic reference has proven to be a benchmark in the developing field of cognitive neuroscience with each edition. The Cognitive Neurosciences 6th edition (PDF) continues to forge new paths in the study of the biological underpinnings of complex cognition—the relationship between the nervous system’s structural and physiological mechanisms and