Category: Non Fiction

Addiction as Consumer Choice: Exploring the Cognitive Dimension (ePub) explains addiction from a different perspective. A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at

Kidwell’s Financial Institutions, Markets, and Money 12th Edition (PDF) presents a balanced introduction to the mechanics, operation, and structure of the U.S. financial system, emphasizing its markets, institutions, and financial instruments. The etextbook discusses complex topics in a very clear and concise fashion with an emphasis on the “Real World”

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Using evidence from the microfinance sector, which known as a leading sector of social entrepreneurship, A Realistic Theory of Social Entrepreneurship: A Life Cycle Analysis of Micro-Finance (PDF) attempts to push the boundaries of research in this field. While latest studies consider that commercial enterprises, not-for-profits and social enterprises are formed by

Respiratory Care Cardiopulmonary Anatomy and Physiology (ePub/PDF) is a comprehensive, highly illustrated textbook with a strong focus on cardiovascular and pulmonary physiology, acid/base balance, and blood gas interpretation. This ebook will expertly guide students through cardiopulmonary anatomy and physiology and serves as a constant reference throughout schooling and professional life.