Category: Non Fiction

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

The cell interior is a different world that we are only starting to explore. Though there are a number of approaches for examining the inner workings of the cell, the reductionist approach of building up complexity attracts many with physical science and engineering backgrounds. Building a Cell from its Component

Called to Account 3rd edition (PDF) traces the evolution of the global public accounting profession through a series of scandals leading to mandated or voluntary reforms. Ever entertaining and educational, the ebook, Called to Account: Financial Frauds that Shaped the Accounting Profession 3e describes 16 of the most audacious accounting

Using microeconomics to resolve and analyze real-world policy, economics, and business problems. A market-leading textbook, Perloff’s Microeconomics 8th edition (PDF) presents the economic theory in the context of real, data-driven examples, and then develops your intuition through hallmark Solved Problems. The textbook places emphasis on modern theories: such as game

Undoubtedly, the applications of polymers are numerous and rapidly evolving. Technology is continually changing and quickly advancing as polymers are needed to solve a variety of day-to-day challenges leading to improvements in quality of life. The Encyclopedia of Polymer Applications, 3 Volume Set (in PDF) presents state-of-the-art development and research